Technology And Health Information System - 1393 Words

Computerized Provider Order Entry According to the Institute of Medicine (IOM) Report, To Err is Human (1999), there are 98,000 patients dying in the U.S. each year due to preventable medical errors. Many of these deaths could have been prevented had a computer system been in place to provide information to physicians. Sadly, these numbers have not improved since the publishing of the report and the number of deaths due to medical errors in the U.S. has jumped to more than 400,000 per year (Balgrosky, 2015). Despite having this technology available, only a small percentage of hospitals have applied it within their organizations. A better health system can be implemented through the use of technology and Health Information System†¦show more content†¦Project CPOE at UHCS There are many things that the leaders at UHCS failed to strategize before implementing their CPOE project. They set no target timeline for their project to be operating and running in all their hospitals. They also, set aside no seed funding for their initiative. Their primary focus was on cases where CPOE had failed and they overlooked HCOs that had been successful in putting the application into practice. Despite attending numerous conferences and talking with other colleagues within the business they were unsuccessful in grasping the main reasons why the CPOE did not catch on in all those failed cases. Alternative approaches in implementing CPOE To start off the project management team should set time frame to execute the project. Whether it is 6 months or 1 year, having a short timeline would help generate momentum for technology adoption (Gay, 2006). Choosing the right vendor for the CPOE software is critical as they may not be able to provide solutions that meet all of the hospital’s requirements. The project management team needs to carefully look at the vendor’s adherence to standards, the reliability of their product and the various purchase options offered. The team must also ensure an interface between CPOE and pharmacy applications is included, as these applications must work in tandem to provideShow MoreRelatedInformation Technology And The Health Systems1301 Words   |  6 PagesInformation Technology (IT) Initiative Proposal As the business analyst for the Health Systems, Inc., I had was afforded the opportunity to conduct an analysis on the current information technology systems. Upon recognizing and discovering several issues within the Health Systems, Inc. existing information technology systems, my team and I are preparing resolutions for each and every one of them. In addition to these resolutions, we will incorporate an Information Security and Assurance platformRead MoreHealth Information Technology And Health Care System1371 Words   |  6 Pages Health Information Technology Technology and it use is a very powerful key in the health care system. It is so powerful to the point where the health care system cannot function without it. Both hospitals and clinics are depends on it to resolve problems also make life easier for both doctors and nurses. Technology has become the medical field backbone; it is very healthful to everyone in the medical field or the healthcare system such as doctors, nurses, students, professors, and patients. ItRead MoreOverview of the Health Information Technology System1130 Words   |  4 PagesHealth Information Technology System Name Institutional Affiliation Date: Health Information Technology System Briefly share your nursing background and professional interests. As a nurse, I have been diligent in sharing the importance of problem solving, critical thinking and research with the public. I have succeeded in assisting the public to understand actions of nurses, which involves more than just nurturing. I have also helped in surveying and assessing risks, identifying the goals ofRead MoreThe Impact Of Technology On Health Management Information Systems Essay1377 Words   |  6 PagesImpact of Technology in Health Management Information Systems It is possible to say that the information and communication technology sector is the fastest growing sector in the global system, it plays an important role in most of our activities such as the workplace, trade, and other things in our daily and personal lives. Improving health care and maintaining health is one of the most discussed topics. Technology has played an important role in many aspects of the health care system, and provideRead MoreEssay on Unit 3 Information Technology and Systems for Health Care660 Words   |  3 PagesInformation Technology and Systems for Health Care Ursula Sheran HI300-01/Unit 3 June 1, 2015 Nakisha Floyd Unit 3 Assignment When the physicians tries to buy the same EHR product as their hospital it’s trying to accomplish how to make process writing order from their practices to the hospital. The physicians would have better access to the information that is needed to monitor the patients. The provider would be able to tap into the other providers’ through EHR systemsRead MoreImportance Of Information Technology And The Healthcare Industry1452 Words   |  6 PagesIMPORTANCE OF INFORMATION TECHNOLOGY IN HEALTHCARE. Jude Alumuku, SEIS 605-07 Alum0001@stthomas.edu I. Introduction. II. Background Information A. What is Information Technology B. Information technology and the healthcare industry. C. Facts about Information technology and its application in Healthcare 1.0 Strategic Analysis – Industry. 1.1 Strategic Analysis – Competition III. Healthcare Information Technology Adoption, Quality and Costs IV. Problems With health Information technology V. PotentialRead MoreBenefits Of Electronic Health Records1313 Words   |  6 Pagesresults obtained in the national survey of doctors revealed the following key information: The percentage of the healthcare providers who reported that the electronic health records are readily available at the point of care is 94% and the percentage of the providers who stated that the electronic health records showed the clinical benefits is 88%. The percentage of the physicians who reported that the electronic health records enable them to provide the enhanced care to the patients is 75% (JamoomRead MoreInformation Technology : An Effective Health Organization Essay1448 Words   |  6 PagesWhat is information technology? Information technology is the use or study of computers systems, software, storage, networks, etc. used to transmit, retrieve, and processing data. Information technology is a data communication tool that most or all health organizations or companies use to compute information into a system. Health organization are facilities and agencies that provide health and medical information to clients. There are several different health organizations that cons ist of hospitalsRead MoreOrganization Planning, Project Management, and Information Technology1319 Words   |  6 PagesManagement, and Information Technology The successful implementation and subsequent meaningful use of information technology solutions within a health care organization is a challenging and iterative process. The organization must engage in careful and ongoing strategic and tactical planning to ensure that the implemented technology will ultimately be effective and beneficial for its practitioners, staff, and patients. To prepare for this Application Assignment, review the information presented inRead MoreEssay on Evolution of Health Care Information Systems1299 Words   |  6 PagesEvolution of Health Care Information Systems Dimetria Major HCS/533 March 29, 2013 Suzie Mays Evolution of Health Care Information System Health care has come a long way in technology for the past, implementing new technology has made the health care industry grow in size. Major events of health care have paved the way for future technologies influence the physicians, administrators, clinicians, and

Stress and Health - 1544 Words

Stress and Health Psychology Andrew Arnold March 25, 2010 Ever wonder about how stress affects our bodies and our health? This word stress is thrown around by the media so much it’s losing its meaning but have you ever wondered how they define stress? The Merriam-Webster dictionary defines stress as a physical, chemical, or emotional factor that causes bodily or mental tension and may be a factor in disease causation. Our text book defines stress as the term used to describe the physical, emotional, cognitive, and behavioral responses to events that are appraised as threatening or challenging. Stress-causing events are called stressors, they can come from external sources or from within us and can scale from relatively mild to†¦show more content†¦Believe it or not there are such things as good and bad stress. Too much of either can lead to disorders that can control our lives and can help spiral our lives out of control. These disorders can possibly, in a sense, make us do things that we normally wouldn’t do. It’s almost like an altered uncontrollable state of both mind and body. One of those stress disorders is called acute stress disorder. Acute Stress Disorder, or ASD, is characterized by the development of severe anxiety, dissociative, and other symptoms that occurs within one month after exposure to an extreme traumatic stressor. This disorder was unfortunately the most common suffered by many people after the traumatic events of 9/11. Another stress disorder that is commonly found among returning soldiers from war is called post-traumatic stress disorder, or PTSD. Post-traumatic stress disorder (PTSD) is a disorder that can develop following a traumatic event that threatens your safety or makes you feel helpless. Traumatic events that can lead to PTSD include rape, a natural disaster, kidnapping, assaults, car or plane crash, medical procedures especially in young children, and war. According to The National Institute of Mental Health, women seem to be more susceptible to PTSD and have almost twice the risk of developing PTSD. It’s easy to talk about the major life changes and major stressors but the most of our daily stress come from the smallest things. From minorShow MoreRelatedStress : Stress And Health1336 Words   |  6 Pages Stress and health might seem like two very different things but they are actually very alike. Stress can influence someone’s health such as the way our body reacts or adapts to the stressful situation. Chapter 12 states that stress can lead to health issues such as suppression of the immune system and cardiovascular wear and tear. Stress can play a huge role in our health and this essay will answer some of the stress questions such as three things that stress me out, a stressful situation in myRead MoreStress And Health : Stress1627 Words   |  7 Pages Stress and Health J Dugger Stress and Health. How does it effect you? Have you ever felt as if your life was reeling out of control or that your health was failing only to realize there were core stressors at work causing your peril? This author can certainly relate. Much of this paper will relate to and deal with the stresses suffered by a professional Firefighter/Paramedic in the United States and how this stress can effect mental and physical health. Merriam-Websters dictionaryRead MoreThe Effects Of Stress On Health And Stress1084 Words   |  5 Pages The Effects of Stress The effects of stress are varying to all. Stress comes in all sizes, shapes, colors, durations and temperaments. Stress shows its face physically, emotionally, and mentally. Stress can last for a moment or linger around for a life-time. Stress can appear as early as childhood, adolescence, or perhaps not until years after becoming an adult. Stress shows its face in the tiniest fashions or in the boldest statements. It can be big or small, positive or negative, quickRead MoreThe Effects Of Stress On Stress And Health1793 Words   |  8 PagesAccording to a National Institute of Mental Health article on stress and health, stress is defined â€Å"any change in the environment that requires your body to react and adjust in response.† The body reacts to these changes with physical, mental, and emotional responses. Not all stress is bad, though. In fact, stress responses can be life-saving in necessary situations. The chemicals and hormones released during a stress response prepare the body to face a threat or flee to safety, this is commonlyRead MoreThe Effect of Stress on Health800 Words   |  4 PagesThe Effect of Stress on Health Introduction Stress is a common phenomenon that affects people in some way (Barringer Orbuch, 2013). However, the level of stress varies from mild to acute stress. Research has shown concrete evidence on the impact of stress on physical and emotional health of humans. This works explore the contribution of stress on health status. Related Research Statement of Purpose The purpose of this study is to highlight the depth to which stress affects physical and emotionalRead MoreStress And Its Effects On Health1442 Words   |  6 PagesIntroduction Stress is one of the most common and well-known risk factors trivializing one’s health. Given how fast paced modern life is, this makes stress unavoidable. Stress is a negative emotional response, which is accompanied by biological, physiological, psychological, and emotional changes in the body. Stress causes sympathetic activation of the hypothalamus which then acts on the adrenal cortex and releases the hormones cortisol and adrenaline. These two hormones create what is known asRead MoreStress And Health : Can Stress Affect A Person s Health? Essay1567 Words   |  7 Pages Stress and Health Can stress affect a person’s health? It’s a very good question. There have been a lot of studies done on the effects of stress on health. Stress comes in so many forms and can affect people differently. Some short-term types of stresses can actually benefit the immune system while other long-term types of stresses can be detrimental to it. The long-term types of stresses are what will be focused on. Learning how to deal with stress in better ways can help prevent the damageRead MoreThe Effects Of Stress On Health And Mental Health Essay1619 Words   |  7 PagesOvercoming Stress Have you seen a mental health expert about a mental health disorder, or were you diagnosed for such a condition? Most people will answer no even if they had a mental or emotional health issue in the past. Heath includes physical health and mental health, it’s not just physical. A lot of people hate to admit that they have mental disorder, and they might even refuse to seek a professional health care. It’s really important for people to take care of any emotional or mental issueRead MoreThe Effects Of Stress And Stress On Health And A Sound Life Essay1638 Words   |  7 PagesIntroduction Trauma and stress are part of everyone’s life. At some stage or later in life, individuals experience some situations that alter their life in a great deal. The term stress is used by many people, which describes some unusual events that change the behavior of a person towards a specific scenario. Many times, the term stress is used to describe the condition of the person which is inappropriate. While stress is an ongoing and part of everyday life, it is essential that every person learnsRead MoreHow Stress Affects Health987 Words   |  4 PagesHow Stress Affects Health Many health related issues can arise from being stressed out. Often times, stress can be positive, for example, exercise, or activities such as homework or other difficult tasks (Carlson, Eisenstat, and Ziporyn 2004). Although the tension can be stressful, certain tasks are beneficial to the mind or body, which is why it is positive stress. These activities can be stressful to one individual, but relaxing to another (Carlson, Eisenstat, and Ziporyn 2004). Negative stress

Discuss the Role of Benjamin and the Sheep in Animal Farm

Discuss the role of Benjamin and the Sheep. In the novel ‘Animal Farm’ written by George Orwell both Benjamin the donkey and the sheep are introduced on page two, â€Å"Benjamin was the oldest animal on the farm, and the worst tempered† and â€Å"the sheep and cows lay down behind the pigs.† This is the first introduction of the animals on the farm and it immediately gives the reader an indication about how important they will be in the novel as the sheep have not even been described all the reader knows is where they lay and gives the reader an idea on their status compared to the other animals. Benjamin’s next appearance is on page eighteen when he expresses his attitude towards the rebellion, â€Å"about the rebellion and its results he would†¦show more content†¦The word â€Å"amusement† portrays Benjamin to be smug at this moment in the book because he knew that the windmill was going to go wrong. This makes the audience think that every cynical statement that Benjamin says it likely to be true making his function very important as it helps the reader to understand what is going to happen in the following chapters. Benjamin is also seen again on page sixty-eight and we know again that something is going to go wrong again, â€Å"except old Benjamin, who nodded his muzzle with a knowing air, and seemed to understand, but would say nothing.† The reader is now starting to see a trend in Benjamin’s senses, â€Å"with an air almost of amusement† and â€Å"with a knowing air† (page 68) these very similar sentences tell the reader that Benjamin could see all of this happening and that he knew everything was going to go wrong. The role of Benjamin is to help prefigure what is going to happen, so when he urges boxer to slow down on page sixty-nine, â€Å"Benjamin urged Boxer to work less hard† the reader knows straight away that Boxer is going to get seriously hurt. This is very shocking for the reader because his death is prefigured on page five, â€Å"Boxer, the very day that those great muscles of yours lose their power, Jones will sell you to the knacker.† This shows how close Benjamin and Boxer are but also prefigures the death of Boxer which is done using the knowledge which boxer has retainedShow MoreRelatedBible 104 Worldview Essay6535 Words   |  27 Pageswould continue to sin and God would continue to â€Å"raise up judges† to deliver them (2:11–16). II. Rule of the Judges (Judges 3:1–16:31) The six cycles of the judges include years of oppression, deliverance, and rest, punctuated by interludes that discuss minor judges and the usurper Abimelech (9:1–57). Each cycle portrays a downward spiral that includes Barak’s reluctance, Deborah’s insistence, Gideon’s cowardice, Jephthah’s foolish vow, and Samson’s immoral relationship with foreign women. The recurringRead MoreEmilio Jacintos Trading Cooperative19425 Words   |  78 PagesProcedures for organizing a cooperative 69 Chapter 9 A summary of cooperative benefits and limitations 77 Notes 81 Glossary 85 Cooperative resources IN 49 Chapter 7 Cooperative financial management PRACTICES 39 Chapter 6 Cooperative roles, responsibilities, and communication 27 Chapter 5 Alternative business models in the United States PRINCIPLES 15 Chapter 4 Cooperative classification Contents Publication notes ï  ± 89 THE 21ST CENTURY i Publication notes This publicationRead MoreInternational Management67196 Words   |  269 Pagessaw their economies stagnate or decline. The global political environment remains volatile and uncertain, with ongoing conflicts in the Middle East and Africa and continuing tensions in Iran, North Korea, Iraq, and Afghanistan, especially as the U.S. role in these latter two countries evolves. On the economic front, failure to conclude important trade agreements, including the so-called â€Å"Development† Round of multilateral trade negotiations under the World Trade Organization, and the lagging supportRead MoreImpact of Science on Society38427 Words   |  154 PagesLegacy of Science made from a plant and was cheaper than feeding sheep and making wool, so the rioters were sheep farmers. But soon everybody was wearing linen, because it was cheap, and throwing it away when they wore holes in it. So there was this giant pile of linen rag lying around fourteenth-century Europe. The price of paper dropped like a stone, because linen rag paper was the best you could make. There were more riots-sheep farmers again, because parchment was sheepskin, and it had becomeRead MoreImpact of Science on Society38421 Words   |  154 PagesLegacy of Science made from a plant and was cheaper than feeding sheep and making wool, so the rioters were sheep farmers. But soon everybody was wearing linen, because it was cheap, and throwing it away when they wore holes in it. So there was this giant pile of linen rag lying around fourteenth-century Europe. The price of paper dropped like a stone, because linen rag paper was the best you could make. There were more riots-sheep farmers again, because parchment was sheepskin, and it had becomeRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesand peace so consciously pursued through the establishment of international organizations and diplomatic exchanges. Despite these endeavors, the levels of domestic and international violence within human populations and the ravages visited upon animals and the natural world by humans vastly exceeded that of any previous era in history. In a century where human communities globally and individuals locally had the potential to be much more intensely connected by new communications technologiesRead MoreDeveloping Management Skills404131 Words   |  1617 PagesSupplement C Conducting Meetings 651 Appendix I Glossary 673 Appendix II References 683 Name Index 705 Subject Index 709 Combined Index 713 iii This page intentionally left blank CONTENTS Preface xvii INTRODUCTION 1 3 THE CRITICAL ROLE OF MANAGEMENT SKILLS The Importance of Competent Managers 6 The Skills of Effective Managers 7 Essential Management Skills 8 What Are Management Skills? 9 Improving Management Skills 12 An Approach to Skill Development 13 Leadership and ManagementRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesArticle Second Thoughts on Going Public Article Reed−Lajoux †¢ The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition 10. Postmerger Integration 336 336 Text Hodgetts−Luthans−Doh †¢ International Management, Sixth Edition II. The Role of Culture 390 390 423 4. The Meanings and Dimensions of Culture 5. Managing Across Cultures iv Feigenbaum−Feigenbaum: The Power of Management Capitol 1. New Management for Business Growth in a Demanding Economy Text  © The McGraw−HillRead MoreProject Mgmt296381 Words   |  1186 Pagesand managerial processes made available by the organization to bring projects to completion. The goals for prospective project managers are to understand the role of a project in their organizations and to master the project management tools, techniques, and interpersonal skills necessary to orchestrate projects from start to finish. The role of projects in organizations is receiving increasing attention. Projects are the major tool for implementing and achieving the strategic goals of the organization

Assessing Standardized Tests in the United States - 977 Words

Imagine a test capable of making or breaking a students chances of getting into his or her dream college. Imagine a test score that can be easily influenced, but only through thousands of dollars worth of coaching. Now imagine that same test but biased towards certain crowds of students while also being incapable of accurately predicting their futures. Is this the test you want for colleges to use in order to distinguish students? This is the SAT—famous for the unnecessary pressure it presents to students as well as the unfair disadvantages it presents to many others. Since these SAT scores are extremely artificial, SAT tests are not an accurate predictor for future success. SAT scores are inconsistent since they are directly correlated with average family income. Studies show that the average SAT score for students (out of 2400) in families earning up to $20,000 is 1326, whereas students in families earning over $200,000 receive an average score of 1714. This discrepancy is likely caused by unequal test preparation. Those with an average income of less than $20,000 tend to be families that cannot afford proper coaching, but those earning over $200,000 can afford as much coaching as they want. In other words, wealthier students are able to surpass the poorer students through â€Å"gaming the system†Ã¢â‚¬â€bringing their score up hundreds of points through hundreds of dollars worth of private college counseling as well as through hefty amounts of practice tests. This also means that ifShow MoreRelatedThe Efficiency Of Standardized Testing1544 Words   |  7 PagesEfficiency of Standardized Testing Diane Ravitch once said, â€Å"Sometimes, the most brilliant and intelligent minds do not shine in standardized tests because they do not have standardized minds.† A standardized test is a test that is scored in a â€Å"standard† or consistent manner, which makes it possible to compare the relative performance of individual students or groups of students. Standardized testing is a trend that has grown significantly over the last decade. These tests were intended to assessing children’sRead MoreStandardized Testing For Students Knowledge Of Materials And General Intelligence1598 Words   |  7 Pagesstatewide testing programs were becoming very common. Since then, the U.S. has been using standardized testing to assess students’ knowledge of materials and general intelligence (Alcocer). Standardized tests do not accurately assess students’ knowledge or academic potential. Many educational professionals feel that without standardized testing there would be no consistency in measuring student achievement and assessing the efficiency of teachers. Some say that by taking the SAT or ACT, students are ableRead MoreEssay about Meanings of Intelligence and Adaptive Behavior1355 Words   |  6 Pagesexpected to participate in standardized testing, however as late, everyone in public schools is expected to participate in standardized assessments. Some educators are happy with the change while others are concerned the assessments are not an accurate assessment of what students actually know. For many students with learning disabilities, standardized assessments often don’t accurately indicate what the student truly knows and where they have deficits. One problem with assessing students with ID is theRead MoreStandardized Testing Is A Common Routine Part Of Their School Year1202 Words   |  5 PagesAngela Li Ms. Weichert English 9H G3 17 November 2016 [INSERT TITLE HERE] For students of all ages across the United States, standardized testing has become a common routine part of their school year. Many laws have been passed over the years, requiring countless standardized tests throughout a student’s educational career for every student.This educational norm has been implemented for the past eighty years for the purpose of allowing comparisons to be made among schools in regards to student achievementRead MoreThe Importance Of Standardized Testing In Education1140 Words   |  5 PagesThe standardized test has become the staple of the United States K12 education system. Students at all levels are routinely tested, and schools evaluated based on the scores. It’s easy to look at this as a necessary part of the system, a needed way of assessing both school and individual student performance to ensure quality across all schools. These tests are regarded as a tried-and true way of doing this, when in reality they are neither old nor accurate in assessment. I move in this essay thatRead MoreThe Unfairness Of Standardized Tests Essay1566 Words   |  7 PagesThe Unfairness of Standardized Tests The practice of standardized testing is one that is ancient, dating back to the practice of making government prospects to take examinations to test their knowledge in Confucian philosophy and poetry (Fletcher 2009). The idea of using standardized testing in colleges admissions came first from the introduction of the SAT in 1926, followed by The ACT created in 1959. Growing in popularity, both tests became accepted at many different universities across the nationRead MoreSchool As A Context For Development956 Words   |  4 Pagesp.437). In the United States many children don’t receive an excellent education due to living in neighborhoods that are economically poor, typically where many minority children grow up. Children usually learn through social enhancement, imitation and explicit instruction that are provided in their culture from their families. The children who come from low-income backgrounds are found to do poorly in subjects, as well as standardize testing. Some t houghts are whether standardized testing discriminatesRead MoreEssay On Bilingual Children1663 Words   |  7 PagesAssessing bilingual children has regularly been established as a struggle for Speech Language Pathologists. An SLP must consider multiple factors prior to making a diagnosis of a speech or language disorder in bilingual children. One approach to assessment is not superior to another rather it vital that clinicians use the results from multiple formal and informal assessments, combined with personal judgments to make a proper diagnosis. Many formal assessments are normed; however, comparing bilingualRead More The Debate Over Standardized Testing Essay1287 Words   |  6 Pagesstudents sit perched over their desks in the process of taking standardized tests. As the students take the tests, teachers pace nervously up and down the rows of their classroom, hoping and praying that their students can recall the information which they have presented. Some children sit relaxe d at their desks, calmly filling in the bubbles and answering essay questions. These children are well prepared and equipped to handle their tests. Other children, however, sit hunched over their desks, ponderingRead MoreStandardized Assessment Is The Only Instrument For Measuring Student Learning Outcomes1465 Words   |  6 PagesStandardized testing has been used in the American higher education platforms to assess student achievement at individual,classroom,instructor,school,region, district,state and national levels.The results obtained from standardized tests have provided all parties with information regarding the direction of education and provide catalysts for improvement.Arguments concerning the merits of standardized assessments as a measure of college and university effectiveness have been around since time immemorial

Bill Proposal Free Essays

This bill will require all police stations to make sure all of thee r officers take a est. every year over information learned at police academy, including civil right TTS, state and local laws, incident reporting, crime investigation, constitutional law, and criminal p psychology. This bill will also require that if an officer makes below a 75% on the test, they will have to take classes in order to pass the test before they can resume work. We will write a custom essay sample on Bill Proposal or any similar topic only for you Order Now This bill will be implemented by the chief police officers of each station in the state. Also, there will be test ad ministration who create the test with the appropriate information listed above from the police academy. Police chiefs will require and make sure that all of their officers take the test and pas s, if they do not test the officers, the station will be fined $5,000 dollars. This bill will need funding for the test administrators. The funds will come from the money made from certain traffic c violations. It will be enforced by the head of each police station, they will require for their office errs to take the test and be rectified. The agencies involved in this bill include all of the police SST actions, police academies of the state, and the test administrators. The police stations will be responsible for giving the tests for recertification, and the test administrators will have to word k with the police academies in order to create the yearly tests. The reasoning behind this bill is to reinforce the important information police officers learn during training, so that they are ABA el to perform their job in an accurate manner. This bill will make the actions of police officers MO re trustworthy and reliable due to the fact that their knowledge is up to date and enforced. How to cite Bill Proposal, Papers

Marketing Plan Example free essay sample

Marketing Plan Example MARKETING COMMUNICATIONS PLAN EXECUTIVE SUMMARY Acreditation UK operates as a client funded full cost recovery business. In 2004-05 and again in 2005-2006, the Scheme unusally experienced a surplus totalling of ? 38,633 as a result of a surge in applications to the Scheme in the latter half of the year. This fund has been forward accrued to 2006-07 and the Accreditation Scheme Board has requested that a costed plan be prepared, outlining an option for the use of these funds. At the June 2006 meeting of the Executive Board, ? 5k of these surplus funds were earmarked for an inspection allocation software project leaving ? 23,633 for a marketing and communications project. In light of the significant changes (outlined in the body of this plan) which have recently and will in the near future take place and which impact on the accredited and non-accredited UK ELT sector, this report sets out a comprehensive and strategic marketing and communications plan for the rel aunch of the Accreditation UK offer in 2006-2008 using as budget the ? 23,633 accrued from 2005-06. The proposed marketing and communications programme encompasses above, through and below the line media and includes a comprehensive timetable, budget and mechanisms for effectiveness monitoring. PART 1: Marketing Plan 1. KEY TARGET MARKETS 1. 1 The non-accredited UK ELT sector . Our main objective for marketing and communication should be to increase membership of the Scheme, focussing on the private sector and taking advantage of the interest created by the impending Home Office register, set to replace the current DfES register in early 2007. There may be as many as 1000 unaccredited ELT providers; however estimates suggest that only 300 of these are on the current DfES register. This segment of the market appears to be, from past research, predominantly smaller principal owned and managed operations. Specific segments to target include: †¢ private sector small providers (especially important to draw these into Accreditation as they are more likely to seek ABLS accreditation; although recent talks on merging the schemes may effectively resolve this); private sector medium to large providers (before accreditation becomes compulsory); †¢ International Study Centres (building on recent work to make Scheme more appealing to specialist market); †¢ FE (colleges that still have eligible activity); †¢ HE (including current BALEAP members). 1. 2 UK ELT providers currently accredited under the Scheme. There are currently 398of an estimated 1400 providers i. e. 28. 4%. The market figures are only estimated as the re are no firm figures for the number of ELT providers in the UK. The relationship with existing members and their continuing satisfaction with the Scheme is also critical to achieving an increase in market share. 1. 3 International students . Raising the profile of the Scheme overseas, through British Council offices and communication with important influencers such as agents and teachers is also important in increasing the perceived value and therefore attractiveness of the Scheme. This is achieved through co-ordination with EL promotions colleagues in English UK and the British Council and out of scope for this plan. 2. MARKET SHARE 2. 1 Since April 1998, growth in market share for the Scheme is 2. 5%, assuming a static market of 1400. (April 1998: 350 members, February 2005: 386). The net annual growth (as a percentage of the membership) has varied from -0. 26% to 3. 14%, with the membership fairly static at the 370 mark from 2000-2003 then starting to rise again with an annual net gain of 9 new members. 2. After years of steady growth, the Scheme reached a static point between 2000 and 2004 with membership figures remaining at the 370 mark – membership gains were being balanced out by loss of membership through school closures, mergers and withdrawals from membership. In 2004, the numbers once again started to rise as a result of increased interest in the Scheme prompted by marketing initiatives in 2003-04 and the Home Office announcements of an immig ration led regulatory initiative for education providers, including English language providers, and the subsequent implementation of the DfES education providers’ register in January 2005. . GROWTH POTENTIAL 3. 1 Given the current market, with a significant increase in interest in the Scheme from the private sector but taking account of potential losses in the state sector cancelling out some of the gains in the private sector, a growth to 420 members by June 2007 would represent a good indication of growth . 3. 2 It is expected that compulsory accreditation will be a requirement for entry on the new Home Office register of education providers from mid-2007 for the ELT sector. Increased demand for Accreditation UK accreditation and growth in market share is expected as a consequence. 3. 3 Research will be required to clearly identify the full extent of the potential market, building on the Morrow report , Accreditation Unit database, English UK database and information to be gleaned from the DfES register . In addition to identifying eligible organisations, the research will need to categorise them according to size and identify any significant sub-sectors in respect of style of delivery or type of provision. 3. Whilst targetting the largest market segment, small to medium sized private sector providers, may result in the greatest increase in interest in the Scheme, relative success rates for different segments of the market would suggest that this may lead to relatively limited short-term growth compared with other segments or even sub-segments. The pass rate for first inspections in the state sector has historically been higher than the private sector â €“ standards may already be higher and the organisations are familiar with the rigours of quality assurance. Previous applicants for accreditation (both unsuccessful first applicants and former members who have withdrawn from the Scheme) may also represent a greater opportunity for short-term growth because they are already familiar with the standards required and are more likely to be able to reach them if they can be persuaded to reapply . 3. 5 Providers who have already invested in an English UK consultancy should also be in a better position to achieve accreditation when they proceed to making an application. 4. PRODUCT PERFORMANCE 4. Accreditation UK is internationally recognised as the global benchmark language provision accreditation, and virtually all similar accreditation schemes worldwid have been modelled on it. 4. 2 The Scheme caters to a wide range of provision from the state and private sector including private language schools of all shapes and sizes to FE colleges and HE language centres and Departments of English. 4. 3 The graphic device used by providers accredited under t he Accreditation UK scheme to show their accredited status is a valuable marketing tool. It acts as quality marque and incorporates the British Council logo, an internationally recognised trust brand. 4. 4 In addition to the right to use the accreditation marque, a USP of the Scheme is the unique wraparound benefits and additional services offered by the partners in the Scheme. 4. 5 The main USP of the Scheme itself for the students and agents overseas is that all teachers are observed. It is the only scheme worldwide which does this. 4. 6 Research with the non-accredited sector has shown that the Scheme is perceived to be expensive and bureaucratic and non-inclusive of smaller providers and direct method providers . . 7 Below is a reduced version of a SWOT, in a TOWS matrix, which seeks to analyse the main internal and external factors. New opportunities are identified, leveraging factors strategically. Strategies Tactics And Key Opportunities internal elements (right) Internal strengths 1. 900+ contacts from 2000 2. Guest list from PIBs 3. Well-developed PIB events 4. Redesigned, user-friendly HB 5. Annual customer satisfaction survey (20% response rate ‘05) 6. Lobbying potential – Neil Kinnock and DG, members of the Board Internal weaknesses 1. Lack of firm data on market 2. Follow-up on failed applicants or drop-outs 3. marketing materials 4. Scale of response to applicants (scrutiny) 5. website (under development) external elements (below) External opportunities 1. Industry regulatory initiative created by DfES register 2. English UK – database, consultancies 3. British Council UK regional hubs 4. English UK and other regional EL provider associations †¢ Identify candidates and push for higher conversion rates †¢ Identify and improve services using feedback †¢ Co-ordinate briefings w/ regional hubs for promotional purposes †¢ Continue rive for quality improvements in customer services and marketing effort e. g. use DfES register as a marketing tool for the Scheme †¢ Need for greater engagement with the sector External threats 1. Other Schemes:ABLS, BAC, BALEAP 2. DfES Register – Ofsted 3. DfES ESOL funding †¢ Identify and target providers accredited under other Schemes †¢ Lobby DfES/HO – single n ational Scheme †¢ Negotiations with ABLS on a single national Scheme †¢ Partial inspections w/ BALEAP, BAC(? ) †¢ RD required for developing product offer to cover other provision e. . online, ESOL (? ) 4. 8 As the performance-importance matrix below illustrates, investment in the short term must be in those areas in the top left hand box. Importance-Performance Matrix (related to target group 1) for 2006 low performance high performance high importance Web; marketing materials; new applicant support, inspectors (consistency/standardisation) Pre-inspection briefings low importance Media profile; cost to small schools; Publishable statements Handbook improvement (in the short term) 4. 9 Risks 4. 9. Lose interested pproviders to competitors if information is not easy to access and well-targeted 4. 9. 2 Turn eager providers away if unable to support them up to successful inspection 4. 9. 3 Lose smaller providers to ABLS unless we offer a mutually affordable price to smal ler operators 4. 9. 4 Shift in delivery: state to ESOL; HE to overseas; private sector to in company, distance or online provision 5. PRODUCT APPEAL 5. 1 The perception of this product/service that we are aiming to create is linked to the brand personality and characteristics identified in market research and customer feedback. BRAND PERSONALITY TARGET AUDIENCE BUZZ WORDS POSSIBLE CAMPAIGN THEMES Flexible welcoming Relevant, New/Revised Helping you grow your business Accessible Helpful, Approachable What are you waiting for? Ask us! Inclusive Context, Understanding No London weighting – fair inspections across the UK – coast to coast we inspect you all Reasonable Value for money, Investment Invest in yourself and reap the rewards Uncompromising quality Show your quality Identify yourself as a quality provider 6. COMPETITIVE STANCE 6. Sources of competitive advantage to position the Scheme better and grow market share. †¢ Well established, professional quality Scheme – observes all teachers †¢ Largest ELT specific accreditation Scheme in the world : 409 compared with 160+ (BAC, few significant ELT), 33 (ABLS) and 18 (BALEAP); Australia’s NEAS accredits circa 200 †¢ Scheme capable of change FAIR theme †¢ Prices may still be perceived as high but the value for money draw is higher. Point of interest: ABLS have now revised their fees and are on parr with Accreditation UK. The major and unique selling proposition or extra value proposition is the power of the brands and networking/ distribution channels and additional services offered as a consequence of accreditation by the two partners in the Scheme, English UK and the British Council. (British Council reputation – internationally recognised and trusted quality brand; English UK reputation – brand building since May 2004 – gaining strong international recognition (agents); British Council overseas network – strong marketing advantages and potential to Accreditation UK providers)