Public Relations Essay Example | Topics and Well Written Essays - 1500 words - 3

Public Relations - Essay Example This means that twitter is able to sway the consumers to view it or its products in a positive light, the volume of utilization will most definitely increase. Originally, PR campaigns relied on press releases and conferences, public speech readings, facilitation of internal communications as well as media interviews. However, with the coming of age of millenials who mostly communicate and source information from social media networks like twitter that have rampant usage globally, there is an increasing need to conduct PR campaigns with these considerations if campaigns are to be effective. Such a campaign is ideal for twitter that has been losing users of late as well as having actual tweets from only around 40% of the users. A â€Å"Secret Scan-ta† microsite serve the purpose of fuelling a good PR Campaign for Twitter in the UK especially now that the festive season is nigh. The product would be able to help people pick out gifts for others by going through the recipients tweets to find out their preferences meaning that the gifts can also be tailored. All you have to do is suggest the tweeter handle of the person you want to give a gift and the microsite will go through his or her tweets, determine their preferences and provide suggestions on gifts. In order to develop an effective PR c ampaign for the product it is necessary to follow the POSTAR format in the design process. Brand positioning describes the processes and activities of market opportunity identification in line with the market conditions described by the research on the market. The secret scan-ta will need to be suitably positioned before the commencement of the process of the campaign if the goals intended are to be met. This will require the focus of four key components. In terms of the attitude and demographic of the intended audience, Secret