The Victoria's Secret Fashion Show Essay Example | Topics and Well Written Essays - 2250 words

The Victoria's Secret Fashion Show - Essay Example The paper "The Victoria's Secret Fashion Show" explores the Fashion Show of Victoria Secret. People who are always attracted to Victoria's Secret Fashion Show are the middle class. One of the reasons as to why it is believed that Victoria's Secret Fashion Show can target both is that they are always entertaining. Victoria’s Secret knows exactly how they can be able to attract both men and women to their fashion shows. Aspects such as sparkling runway, unique fashion creations, and performances by artists are ways through which these fashion shows have been able to become irresistible to men. While men go to the show to watch the gorgeous models, women would go with the aim of catching up with some of the trends in fashion. The main objective of Victoria's Secret Fashion Show is to market products that are produced by Victoria’s Secrets. The company is well aware of the fact that the targeted market is always keen on fashion, fashion show is a way through which they can be able to showcase women of their new products so that they can enhance awareness or individual products and the brand at large. Through the use of some of the popular fashion models, the company is able to enhance the demand or their products. This is a more interactive way of advertising products as it has been observed to enhance brand loyalty. Even the men who are not always keen on fashion, especially women fashion can be introduced to the world of lingerie and nightwear because they will definitely be exposed some products.